It was an age of the Black Death, The Spanish Inquisition and public executions. And it was the age of the birth of print when the word quire referred to a collection of printed leaves, folded and ready for manuscript binding.
The word quire has now been adopted by Monotype’s Jim Ford of the Monotype Studio for a new type face created for the printing and communications industry.
“Quire Sans is what I call a typographic tour de force,” says Allan Haley of Monotype. “The typeface forms are based on classic Roman lines and proportions with a slightly narrower proportion than many sans serif designs, so less space is required – making it eminently legible, large or small, on the page or on screen.”
…the list is headed by Helvetica, with Garamond, Frutiger, Bodoni and Futura in the top five. At number six is Times while Akzidenz Grotesk is at seven…”
It will be interesting to see if the new font finds favour with printers, graphic designers and sign makers. Over the years there are fads and fashions in typefaces but the classics survive decade after decade. According to FontShop in Germany published a list of what they believe are the 100 best typefaces of all time compiled by an international jury who based their list on sales numbers, historical relevance and aesthetic qualities.
According to them the list is headed by Helvetica, with Garamond, Frutiger, Bodoni and Futura in the top five. At number six is Times while Akzidenz Grotesk is at seven, while it’s followed in this order: Officina, Gill Sans and Univers. At 11 is Optima, 12 is Franklin Gothic and Bembo is unlucky 13. Rockwell is back down the field as is Comic Sans. Obviously Quire Sans is still yet to make an appearance.
What’s your favourite typeface?
Why not watch the short clip about the history of Typography
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If you have an idea or need advice on the font you can use to maintain your corporate identity, why not give us a call on 01268 242110 or email us firstname.lastname@example.org, we will be happy to offer advice and assistance.